Rooted in the Past?

Posted October 7, 2012

Just the phrase “rooted in the past” speaks volumes – and yet many companies are still just that. Oh, they may have changed leadership, and even engaged in mergers and acquisitions in an effort to reinvent themselves, but even then, the firms they are acquiring are also rooted in their past. Integrating those two pasts to create a future is one of the hardest things firms face, and yet I often see this very big elephant in the room go unaddressed. Everyone gets busy proving their value, while ignoring their culture. Is your firm in need of some serious cultural assessment and renovation? Can you and should you forget the past in order to forge the future?

Acquisitions, corporate culture, culture, leadership changes, Mergers

Ann Banning - Wright

CLIENT:	Large Engineering Firm
CHALLENGE:	Extend and secure new contracts in the area of Data Centers for telecommunication, finance and media industries.
RESEARCH:	Designed face-to-face interviews that reveal the challenges and the breakdowns that cause the most pain in data centers.
DISCOVERY OF UNTAPPED POTENTIAL:	Identified “downtime” as the most critical concern evidenced by a financial institution losing $260 million dollars a minute when their check processing centers went off line. A variety of well- intentioned vendors, designers, departments and process operators were responsible for getting back online but we discovered they were often working independently in silo’s – a cumbersome and inefficient response to an expensive problem.
HARNESS POTENTIAL:	Plucked individuals from across departments and disciplines to assemble a team dedicated to “Collaborative Design and Operations for Data Center Uptime. Newly formed team collaboratively built and marketed a unique practice promising result. Data Center Uptime Named the Offer > OnlinEnivronments. Specified all the moving parts of the OnlineEnvironments Design Solution and the cost benefit. Geography of Facility – Architecture and Engineering of Facility – IT Infrastructure and Facilities Management – Process Design and Outage Prevention Management
RESULTS:	Out-of-the-gate this untapped potential accelerated growth and generated 14million dollars of new revenue. This success demonstrates how a distinctive solution accelerates a company’s capacity to become market leaders, to choose their clients and to charge more for it. The optimum result of working with Bright Operations is the creation of a structural and operational eco-system that is sustainable over time, producing preferred transactions and smart market extensions over and over again. In other words, “Wow, we’ve done it again!”

Rooted in the Past?

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Rooted in the Past?

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