Changing the Face of Professions

Posted December 1, 2015

Look around your office. Is there a balance of male and female talent throughout your firm and across your team? If your field is academic science or engineering, I would guess probably not. In a 2012 review of recent work sociologist Lara Perez-Felkner of Florida State University and her colleagues revealed that by age five, girls receive the message that math is for boys. Females typically don’t start down a STEM path until they reach college. According to an article in Scientific American Mind (Women in Science: The Path to Progress, January/February 2015) girls and boys do not differ in average mathematical ability. Although women are majoring in math (and 40 to 48 percent of baccalaureates in math have been awarded to women for four decades) fewer women are majoring in most of the math-related fields. Unfortunately, the bias still exists in the hiring of men over women in STEM fields, and in their rate of promotions if they are hired in those fields. Don’t even get me started on salary and mentoring of male hires over female hires in fields such as engineering. It was discouraging to see this data today, and to know that this bias still has a long way to go to be eradicated. I challenge those in hiring positions to keep this in mind.

diversity, Hiring, Leadership, STEM, Team Building

Ann Banning - Wright

CLIENT:	Large Engineering Firm
CHALLENGE:	Extend and secure new contracts in the area of Data Centers for telecommunication, finance and media industries.
RESEARCH:	Designed face-to-face interviews that reveal the challenges and the breakdowns that cause the most pain in data centers.
DISCOVERY OF UNTAPPED POTENTIAL:	Identified “downtime” as the most critical concern evidenced by a financial institution losing $260 million dollars a minute when their check processing centers went off line. A variety of well- intentioned vendors, designers, departments and process operators were responsible for getting back online but we discovered they were often working independently in silo’s – a cumbersome and inefficient response to an expensive problem.
HARNESS POTENTIAL:	Plucked individuals from across departments and disciplines to assemble a team dedicated to “Collaborative Design and Operations for Data Center Uptime. Newly formed team collaboratively built and marketed a unique practice promising result. Data Center Uptime Named the Offer > OnlinEnivronments. Specified all the moving parts of the OnlineEnvironments Design Solution and the cost benefit. Geography of Facility – Architecture and Engineering of Facility – IT Infrastructure and Facilities Management – Process Design and Outage Prevention Management
RESULTS:	Out-of-the-gate this untapped potential accelerated growth and generated 14million dollars of new revenue. This success demonstrates how a distinctive solution accelerates a company’s capacity to become market leaders, to choose their clients and to charge more for it. The optimum result of working with Bright Operations is the creation of a structural and operational eco-system that is sustainable over time, producing preferred transactions and smart market extensions over and over again. In other words, “Wow, we’ve done it again!”

Changing the Face of Professions

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Changing the Face of Professions

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