Wild Ride

Posted October 30, 2018

Watching the aftermath of Hurricane Michael is crushing: homes, businesses, and lives disrupted in unimaginable ways on the East Coast. This disaster also brought to mind a natural disaster closer to home and the domino devastation of communities in Santa Barbara, Montecito and Ventura in California: Massive wildfires followed by an avalanche of mud destroying everything in its path. When a natural disaster strikes, people are evacuated, infrastructure collapses, businesses come to a halt. I was reminded of an article I’d read in Harvard Business Review called Resilience in a Hotter World, by Andrew Winston. Mr. Winston is an environmental strategy adviser and author. Natural disasters are not new, but natural disasters are still taking a deep toll on people, businesses and communities. The article in HBR asked the question: How do companies pivot, rethink strategies and tactics and continue to thrive? The author calls this a Pivot Strategy. “To be resilient, companies must transform their strategies. They must rethink their vision, embracing radical innovation and a long-term mind-set; and pursue new kinds of partnerships to achieve goals beyond the reach of individual firms.” I challenge companies and leaders to review their vision, valuation and partners for the protection of their businesses, their loyal workforce and their clients. We depend on each other. Each facet links communities, demands global thinking. Read the article here for inspiration and share with others: https://hbr.org/2014/04/resilience-in-a-hotter-world

Ann

CLIENT:	Large Engineering Firm
CHALLENGE:	Extend and secure new contracts in the area of Data Centers for telecommunication, finance and media industries.
RESEARCH:	Designed face-to-face interviews that reveal the challenges and the breakdowns that cause the most pain in data centers.
DISCOVERY OF UNTAPPED POTENTIAL:	Identified “downtime” as the most critical concern evidenced by a financial institution losing $260 million dollars a minute when their check processing centers went off line. A variety of well- intentioned vendors, designers, departments and process operators were responsible for getting back online but we discovered they were often working independently in silo’s – a cumbersome and inefficient response to an expensive problem.
HARNESS POTENTIAL:	Plucked individuals from across departments and disciplines to assemble a team dedicated to “Collaborative Design and Operations for Data Center Uptime. Newly formed team collaboratively built and marketed a unique practice promising result. Data Center Uptime Named the Offer > OnlinEnivronments. Specified all the moving parts of the OnlineEnvironments Design Solution and the cost benefit. Geography of Facility – Architecture and Engineering of Facility – IT Infrastructure and Facilities Management – Process Design and Outage Prevention Management
RESULTS:	Out-of-the-gate this untapped potential accelerated growth and generated 14million dollars of new revenue. This success demonstrates how a distinctive solution accelerates a company’s capacity to become market leaders, to choose their clients and to charge more for it. The optimum result of working with Bright Operations is the creation of a structural and operational eco-system that is sustainable over time, producing preferred transactions and smart market extensions over and over again. In other words, “Wow, we’ve done it again!”

Wild Ride

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Did you know… An experiment reveals that elephants not only cooperate but that they understand the logic behind teamwork. Now that’s a smart human lesson learned from the animal kingdom!

In his book, The Speed of Trust: The One Thing That Changes Everything, Stephen M. R. Covey writes that trust is an essential element in business: “When trust goes up, speed goes up while costs come down.” Conversely, “When trust goes down, speed goes down and costs come up.”

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Wild Ride

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