Reinventing the Wheel

Posted August 31, 2011

In the process of cleaning and organizing my office recently, I was amazed at some of the things I came across – old ideas, notes I wanted to remember, articles that inspired me, etc. I launched a new section in my file cabinet – IDEAS. Since starting my own firm, I am challenged to bring fresh ideas to my clients – a different way of doing things, an unusual way to look at something, and innovative solutions from one industry to another. I realized that some of the things I had filed away had a new relevance in this new market that they may not have had during the circumstances when I set them aside. I have vowed to keep my IDEAS section replenished, but also to stop and review its contents on a regular basis. Are there concepts, products, ideas or innovations from your past that should be dusted off and re-envisioned for today’s customer? You’ll never know until you give yourself or your team a little R&D time. While R&D has been seen as another luxury that could no longer be funded during a tough market – I challenge you to move forward without it.

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CLIENT:	Large Engineering Firm
CHALLENGE:	Extend and secure new contracts in the area of Data Centers for telecommunication, finance and media industries.
RESEARCH:	Designed face-to-face interviews that reveal the challenges and the breakdowns that cause the most pain in data centers.
DISCOVERY OF UNTAPPED POTENTIAL:	Identified “downtime” as the most critical concern evidenced by a financial institution losing $260 million dollars a minute when their check processing centers went off line. A variety of well- intentioned vendors, designers, departments and process operators were responsible for getting back online but we discovered they were often working independently in silo’s – a cumbersome and inefficient response to an expensive problem.
HARNESS POTENTIAL:	Plucked individuals from across departments and disciplines to assemble a team dedicated to “Collaborative Design and Operations for Data Center Uptime. Newly formed team collaboratively built and marketed a unique practice promising result. Data Center Uptime Named the Offer > OnlinEnivronments. Specified all the moving parts of the OnlineEnvironments Design Solution and the cost benefit. Geography of Facility – Architecture and Engineering of Facility – IT Infrastructure and Facilities Management – Process Design and Outage Prevention Management
RESULTS:	Out-of-the-gate this untapped potential accelerated growth and generated 14million dollars of new revenue. This success demonstrates how a distinctive solution accelerates a company’s capacity to become market leaders, to choose their clients and to charge more for it. The optimum result of working with Bright Operations is the creation of a structural and operational eco-system that is sustainable over time, producing preferred transactions and smart market extensions over and over again. In other words, “Wow, we’ve done it again!”

Reinventing the Wheel

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Did you know… An experiment reveals that elephants not only cooperate but that they understand the logic behind teamwork. Now that’s a smart human lesson learned from the animal kingdom!

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Reinventing the Wheel

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