Ponder this question: If you were to design your business today, from scratch, what would it look like? Would you use the same processes? Would you use technology in a new way? Would you spend more time with clients? Would you interact differently with other teams of people on the same project? Would the value to your client be greater? This is a powerful exercise to have with your most creative team members. It can awaken them to alternatives and ideas for satisfying clients that could help redefine your company and distinguish it from others. I urge my clients to look at their company with a fresh pair of eyes and perhaps then hit the ground in a new direction.