The Mother of Reinvention

Posted November 13, 2014

I see many firms anxious to sell what they do as opposed to offer what clients really want. I get that what they do is important but what the client wants may be a 10% shift that can make all the difference in the satisfaction of the client and your distinction in the market. I was reading an article by Miles D. White, Chairman and CEO of Abbott Laboratories in Harvard Business Review (November 2013 – The Reinvention Imperative), and he was talking about Abbott’s reinvention strategies. He said something really important: “What have we learned along the way? More than anything, how essential it is to get beyond pride in “what we are really good at” – which can blind people to changes in what the world needs and customers value most, and turn a onetime differentiator into the ball and chain of “the way we’ve always done it.”

Go back and read my blog about maple tree sap click here. Even Mother Nature is urging a rethink to the way it’s always been done.

client satisfaction, Clients, Customer Satisfaction, Distinction, Reinvention, value

Ann Banning - Wright

CLIENT:	Large Engineering Firm
CHALLENGE:	Extend and secure new contracts in the area of Data Centers for telecommunication, finance and media industries.
RESEARCH:	Designed face-to-face interviews that reveal the challenges and the breakdowns that cause the most pain in data centers.
DISCOVERY OF UNTAPPED POTENTIAL:	Identified “downtime” as the most critical concern evidenced by a financial institution losing $260 million dollars a minute when their check processing centers went off line. A variety of well- intentioned vendors, designers, departments and process operators were responsible for getting back online but we discovered they were often working independently in silo’s – a cumbersome and inefficient response to an expensive problem.
HARNESS POTENTIAL:	Plucked individuals from across departments and disciplines to assemble a team dedicated to “Collaborative Design and Operations for Data Center Uptime. Newly formed team collaboratively built and marketed a unique practice promising result. Data Center Uptime Named the Offer > OnlinEnivronments. Specified all the moving parts of the OnlineEnvironments Design Solution and the cost benefit. Geography of Facility – Architecture and Engineering of Facility – IT Infrastructure and Facilities Management – Process Design and Outage Prevention Management
RESULTS:	Out-of-the-gate this untapped potential accelerated growth and generated 14million dollars of new revenue. This success demonstrates how a distinctive solution accelerates a company’s capacity to become market leaders, to choose their clients and to charge more for it. The optimum result of working with Bright Operations is the creation of a structural and operational eco-system that is sustainable over time, producing preferred transactions and smart market extensions over and over again. In other words, “Wow, we’ve done it again!”

The Mother of Reinvention

Leave a Comment
Cancel reply

FEATURED CASE STUDY

Bright Operations™ has worked with:

Did you know… An experiment reveals that elephants not only cooperate but that they understand the logic behind teamwork. Now that’s a smart human lesson learned from the animal kingdom!

In his book, The Speed of Trust: The One Thing That Changes Everything, Stephen M. R. Covey writes that trust is an essential element in business: “When trust goes up, speed goes up while costs come down.” Conversely, “When trust goes down, speed goes down and costs come up.”

BLOG SIGN UP

RESCUING

VISIONING

LEVERAGING

POSITIONING

ASSESSING

COACHING

The Mother of Reinvention

Leave a Comment Cancel reply

Leave a Comment
Cancel reply