Outsmart Your Competitors
Danny Meyer, the CEO of Union Square Hospitality, participated in an Inc. Magazine Founders Forum with Scott Gerber and he talked about the fact that innovation has a very short shelf life and that good ideas will quickly be replicated by copy cats. But what he stressed was the safe guard against copy cats and the part that cannot be copied is how the experience and engagement made people feel. Focus on the experience as that is yours to offer that others cannot replicate. What is the experience you offer clients?